Stop Losing Leads in Your DMs
Scalent's DM automation instantly replies to Instagram and Facebook messages and comments, qualifies the lead, and books appointments — so social media inquiries convert instead of going stale.
The Problem It Solves
Social media is often the first place a customer reaches out, and also the easiest place for a lead to go cold. Manually checking DMs between calls and walk-ins means hours-long response times, and by then the customer has already messaged three competitors.
How It Works
- 1
We connect your accounts
Instagram and Facebook business accounts are connected securely through official messaging APIs.
- 2
It replies the moment a DM arrives
New messages and comment replies are answered instantly with a natural, on-brand response — no more 'seen' with no reply.
- 3
It qualifies the lead in conversation
The AI asks the right follow-up questions to understand what the person wants before booking or handing off.
- 4
It books or hands off to your team
Qualified leads are booked directly or flagged to your team with full context, so no conversation starts from scratch.
What’s Included
- Instant replies to Instagram and Facebook DMs
- Auto-responds to comments to pull conversations into DM
- Qualifies leads before they reach your team
- Books appointments directly inside the conversation
- Flags high-intent leads for immediate human follow-up
- Keeps full conversation history in one place
“Real estate agents and mobile detailers use DM automation to convert Instagram inquiries into booked appointments without staff glued to their phones.”
DM Automation FAQ
Yes, DM automation covers both Instagram and Facebook Messenger through their official business messaging APIs.
Ready to Install DM Automation?
See exactly how it would answer your calls, DMs, or texts — book a free demo.